About David

Quick introduction and why I made this website

the fam on our last Alaska cruise in 2023 🏔️

About Me

Hi and welcome. A bit about me. I created this website in late 2021.

I’m a father, husband, and now a content manager, as I’ve recently pivoted from production manager to SEO manager at my current 9-5 company.

For the past 5+ years, I’ve taught myself all aspects of online marketing, so outside of my regular work, I also consult on no-code web development and SEO.

In my previous work life, I was a game producer for about 15 years and worked on franchises like Gears of War, Resident Evil, Destiny, and Diablo, to name a few. I’m naturally curious about all things marketing, and I created this online resource to share what I learned, both good and bad.


Ok that’s the official bio of what I would tell people.

The truth is, this website is a huge test bed of random SEO goofery that I do because I needed somewhere to test things like ai writers. You may have looked in ahrefs and gone, this site is absolute trash, why is this guy “consulting” on SEO. The answer is because all of my efforts have been used to get my clients ahead on their brands and so this site largely gets neglected.

With that said, in 2024, I hope to revamp this entire thing so it can actually generate affiliate income (mayyyybe ads..) we’ll see. The truth is, blogging in SaaS is much harder than the other niches I work in. And when you add that to trying to learn SEO in one year, you’re bound to f* up the entire thing. Don’t judge me!

Here’s my google search console – Let’s check in on March 2024. Time to get to work.

google search console for hellodavelin on dec 3 2023💩. LFG?